Digital Marketing

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Master Digital Marketing Strategies for Real-World Impact

The Digital Marketing & SEO Diploma is designed for professionals looking to master the art of digital marketing strategies, with a strong focus on driving measurable results. This comprehensive program equips you with practical skills in key digital marketing areas, including SEO, PPC advertising, email marketing, social media, and website performance analytics. Whether you are seeking career advancement or a shift into the digital space, this course will sharpen your expertise and prepare you for the fast-evolving world of digital marketing.

Key Features:

Google Pay-Per-Click (PPC) & Automated Email Marketing:
  • Learn to manage paid ad campaigns across platforms like Facebook, Instagram, and Google, targeting the right audience with precision.
  • Master automated email marketing to nurture leads and increase customer retention.
  • Develop strategies to effectively analyze, optimize, and scale PPC campaigns.
  • Understand how advertisers only pay when their ad is clicked, ensuring budget efficiency.
SEO & WordPress:
  • Gain in-depth knowledge of SEO techniques to enhance online visibility and drive organic traffic to your website.
  • Learn how to optimize content and structure for better ranking on search engines like Google.
  • Leverage WordPress’s built-in SEO features to boost your site’s performance without technical expertise.
Performance Metrics & Key Performance Indicators (KPIs):
  • Learn to track, analyze, and interpret performance metrics for digital marketing campaigns.
  • Understand the difference between metrics and KPIs and how to use them to measure success.
  • Explore various tools for web analytics and social media metrics to optimize campaign performance.
Social Media Marketing:
  • Explore the key platforms (Facebook, Instagram, LinkedIn, Twitter) and understand their strengths for strategic content creation.
  • Develop a solid social media strategy tailored to your brand’s goals and target audience.
  • Learn the nuances of content creation, community management, advertising, and data-driven reporting.
  • Confidently plan, launch, and manage multi-channel digital marketing campaigns that drive measurable engagement and conversions.
  • Use performance metrics, KPIs, and analytics tools to make informed, ROI-focused marketing decisions.
  • Apply in-depth SEO techniques and PPC strategies to increase brand visibility, attract qualified leads, and reduce acquisition costs.
  • Allocate and manage budgets more effectively, ensuring maximum returns from ad spend and promotional investments.
  • Implement automated email campaigns, retargeting ads, and audience segmentation to streamline marketing workflows.
  • Develop and execute targeted strategies for Facebook, Instagram, LinkedIn, and YouTube to grow brand recognition and loyalty.
  • Adapt to evolving digital marketing tools, algorithms, and consumer behaviors to remain competitive in a fast-changing market.
  • Use your skills to contribute to organizational revenue growth or build your own marketing-driven venture.
  • Bridge marketing, sales, and product teams with a common data-driven strategy to improve overall business performance.

Enrollment Procedure:

  • Upon enrollment, a fee of Rs. 1500/- is applicable.
  • Upon receipt of the enrollment fee, the date for an on-campus test/ interview will be scheduled & informed via email.
  • Shortlisted candidates will be notified of their selection through email.

 

Program Fee:

  • Program fee PKR 180,000/- (+3% SST)
  • Flexible Payment Mode Available
 

Program Details

  • 4 – Months program
  • Weekend Program
  • On-site Physical Sessions
  • IBA City Campus

 

Eligibility Criteria:

  • Graduates are preferred.

 

Student Policy:

  • It is essential for program participants to fulfill the requirement of clearing the program fee.
  • Non-compliance with fee payment may result in termination from the program.
  • Boosted Employability: Gain practical certifications that enhance your credibility and job prospects in the digital marketing industry.
  • Strategic Skills: Develop the ability to plan and execute high-impact digital campaigns.
  • Enhanced Campaign Effectiveness: Learn to measure, optimize, and drive better results through data-driven insights.
  • Career Growth: Open doors to new roles, freelance opportunities, consulting, and entrepreneurial ventures.
  • Networking Opportunities: Connect with industry professionals to unlock collaboration and partnership possibilities.

Asif Iqbal

Ahsen Aghai

Who Should Attend

  • Marketing professionals aiming to specialize in digital marketing.
  • Entrepreneurs and business owners looking to promote their brand online.
  • Brand managers, sales professionals, or PR executives seeking digital skills.
  • Content creators or social media managers who want to improve campaign results.
  • Professionals shifting careers into the digital marketing domain.
  • Freelancers offering marketing, advertising, or SEO services

RS 180,000

Apply Now

Level of the Course

Intermediate to Expert

Batch Number

18

Alumni

600

Duration

4 Months

Registration Status

Open

Last Date to Apply

To be announced

Commencement Date

To be announced

OVERVIEW

Master Digital Marketing Strategies for Real-World Impact

Gain hands-on experience and industry-recognized certification to excel in digital marketing with our comprehensive diploma program.

Apply Now
View Brochure

Course Overview

The Digital Marketing & SEO Diploma is designed for professionals looking to master the art of digital marketing strategies, with a strong focus on driving measurable results. This comprehensive program equips you with practical skills in key digital marketing areas, including SEO, PPC advertising, email marketing, social media, and website performance analytics. Whether you are seeking career advancement or a shift into the digital space, this course will sharpen your expertise and prepare you for the fast-evolving world of digital marketing.

Key Features:

 

Google Pay-Per-Click (PPC) & Automated Email Marketing:

  • Learn to manage paid ad campaigns across platforms like Facebook, Instagram, and Google, targeting the right audience with precision.
  • Master automated email marketing to nurture leads and increase customer retention.
  • Develop strategies to effectively analyze, optimize, and scale PPC campaigns.
  • Understand how advertisers only pay when their ad is clicked, ensuring budget efficiency.

SEO & WordPress:

  • Gain in-depth knowledge of SEO techniques to enhance online visibility and drive organic traffic to your website.
  • Learn how to optimize content and structure for better ranking on search engines like Google.
  • Leverage WordPress’s built-in SEO features to boost your site’s performance without technical expertise.

Performance Metrics & Key Performance Indicators (KPIs):

  • Learn to track, analyze, and interpret performance metrics for digital marketing campaigns.
  • Understand the difference between metrics and KPIs and how to use them to measure success.
  • Explore various tools for web analytics and social media metrics to optimize campaign performance.

Social Media Marketing:

  • Explore the key platforms (Facebook, Instagram, LinkedIn, Twitter) and understand their strengths for strategic content creation.
  • Develop a solid social media strategy tailored to your brand’s goals and target audience.
  • Learn the nuances of content creation, community management, advertising, and data-driven reporting.
  • Boosted Employability: Gain practical certifications that enhance your credibility and job prospects in the digital marketing industry.
  • Strategic Skills: Develop the ability to plan and execute high-impact digital campaigns.
  • Enhanced Campaign Effectiveness: Learn to measure, optimize, and drive better results through data-driven insights.
  • Career Growth: Open doors to new roles, freelance opportunities, consulting, and entrepreneurial ventures.
  • Networking Opportunities: Connect with industry professionals to unlock collaboration and partnership possibilities.
  •  

Enrollment Fee:

  • Upon enrollment, a fee of Rs. 1500/- is applicable.
  • Upon receipt of the enrollment fee, the date for an on-campus test/ interview will be scheduled & informed via email.
  • Shortlisted candidates will be notified of their selection through email.

Program Fee:

  • Program fee PKR 140,000/- (excluding SST), is required to be submitted before the commencement of classes.
  • A special incentive of a 15 % discount is available for those who choose to pay the full program fee in advance.

Installment Plan:

-We provide a flexible installment plan that consists of three payments:

  • The initial installment amount is 60,000.
  • The second installment amount is 40,000.
  • The third installment amounts to 40,000.

Program Duration:

  • 4-Months program
  • Scheduled as a weekend program, classes are held on both Saturday and Sunday.

Timings:

  • Saturday: 5:00 PM to 9:00 PM
  • Sunday: 9:30 AM to 2:30 PM

Eligibility Criteria:

  • Graduates are preferred.

Student Policy:

  • It is essential for program participants to fulfill the requirement of clearing the program fee.
  • Non-compliance with fee payment may result in termination from the program.

ASIF IQBAL

Asif Iqbal is a Serial Entrepreneur and Growth Hacker, who has been working since 2001 in the Digital Media Marketing & Advertising Industry. He is currently leading a digital marketing agency in Pakistan and is also Chairman of the Advisory Board at Digital Marketing Association Pakistan. He has been associated with IBA University since 2019 as Visiting Faculty. Asif Iqbal has been providing digital marketing training since 2003 and he has been associated with Multiple Universities as Visiting Faculty since 2010 and trained over 16000 digital marketing professionals worldwide, most of his trained students are now leading their own Digital Marketing Agencies, and he is an international trainer, who has also conducted training & workshops in various countries around the world. He has worked for State Bank, GEO Network, ARY Network, TCS, Pakistan Navy, Lotte Chemical, Rizwan Moazzam, Phone Book, Pukar Foundation, and Tradekey.

AHSAN AGHAI

is a digital marketing professional having almost a decade of experience with a diverse skill set and a wealth of knowledge in a variety of digital marketing channels, including search engine optimization (SEO), social media marketing, performance marketing, and content marketing. Working with a variety of industries i.e. from consumer electronics to Nutraceutical and Health & Wellness has a strong understanding of tailoring marketing strategies to the targeted audiences by utilizing different marketing channels effectively. He holds an MBA in Marketing from Hamdard University and also earned certifications in Digital Marketing from both Google and Facebook.